At Cray Kaiser, we believe that every number tells a story. At the heart of that story are the people whose businesses and lives those numbers represent. This year, one number in particular stood out above the rest because of what it says about the relationships we’ve built and the trust our clients place in us. That number is our Net Promoter Score. For 2025, we’re proud to share that we received a score of 86.

What is NPS?

If you’re new to Net Promoter Score, or NPS for short, it’s a widely used benchmark across industries that measures client loyalty and satisfaction. Clients are asked how likely they are to recommend our firm to a friend or colleague on a scale of 0 to 10.

Based on client’s response, they are categorized into one of three groups:

• Promoters (9–10): Enthusiastic supporters who actively recommend.
• Passives (7–8): Satisfied but less vocal.
• Detractors (0–6): Those who may have concerns.

The score is calculated by subtracting the percentage of detractors from the percentage of promoters. While a score above 0 is considered good, anything above 50 is excellent. Scores in the 80s? They’re exceptional!

Why It Matters

The accounting industry’s average NPS hovers around 41, which makes our 86 particularly meaningful. More than just a statistic, it’s a reflection of the confidence our clients have in us and the empowerment we provide as trusted advisors. 

Looking to the Future

We’re deeply grateful to our clients for their trust, loyalty, and feedback. We’re equally proud of the incredible team that makes up Cray Kaiser. The people who raise the bar every day and live out our Core Values in every interaction.

Together, we look forward to another year of building trust, reaching milestones, and celebrating success, because your success will always be ours.