Member of Russell Bedford International, a global network of independent professional service firms.
Member of Russell Bedford International, a global network of independent professional service firms.
At Cray Kaiser, trust is more than a core value—it’s the foundation of every client relationship. We believe trust is earned through consistent dedication, transparency, and a deep understanding of our clients’ needs. This commitment to building trust is reflected in our work, and as our 2024 NPS score reveals, it continues to resonate with those we serve. Our clients’ trust in us is an honor and a driving force behind the high levels of satisfaction and loyalty we’re proud to see year after year.
NPS Demystified
For anyone unfamiliar with it, Net Promoter Score, or NPS, is a standardized metric used across industries to gauge customer loyalty and satisfaction. How does it work? Customers are asked one straightforward question: “On a scale from 1 to 10, how likely are you to recommend our business to a friend or colleague?”
From the responses, customers fall into one of three groups:
The formula to derive the NPS is as straightforward as the question itself—subtract the percentage of detractors from the percentage of promoters.
To give some context: A score above zero is already good, surpassing 50 is deemed excellent, and anything beyond 80 is simply incredible.
Cray Kaiser: Continuing to Set New Industry Standards in 2024
Just as your numbers tell the story of your business, ours tell the story of our commitment to excellence. This year, we’re proud to have achieved an NPS score of 91, far surpassing the accounting industry’s average of 41. But our success doesn’t stop there—our score also outpaces market leaders like Costco, Amazon, and Netflix.
For us, it’s more than just a number—it’s a powerful affirmation that our clients trust and genuinely value the service we provide.
Your Trusted Advisors
At Cray Kaiser, our success hinges on your success. In 2024 and beyond, our commitment remains steadfast: prioritizing your needs, delivering impeccable accuracy in our numbers, and providing unmatched people skills. We’re here to support your growth, navigate challenges, and celebrate every milestone with you. We look forward to another year of achieving success together!
