All business owners speculate about the value of their companies. But like most compelling questions, the easy answers are typically not the worthwhile ones. The many myths in the world of business valuation can misguide business owners. Following are the top myths that lead many business owners astray.
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Business Valuation 101: The Difference Between Fair Market Value and Fair Value
When you start discussing business valuations with an accounting professional, two terms you will often hear are fair market value and fair value. They sound like they could be interchangeable, but they are, in fact, very different. The standard of value chosen is fundamental to the valuation itself.
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