At Cray Kaiser, we take as much pride in being “People People” as we do in being “Numbers People.” The reason is simple, the numbers matter because of the people whose businesses and lives they affect. Those people have spoken! We are pleased to say that CK ranks well above the industry average in customer satisfaction according to NPS results from our recent customer survey.

What is NPS?

For those unfamiliar, NPS – Net Promoter Score – is a customer satisfaction benchmark that measures how likely your customers are to recommend your business to a friend or colleague on a scale from 1 to 10. Based on their answer individual respondents are categorized as “promoters” (answered with a 9 or 10), “passive” (answered with a 7 or 8), or “detractors” (answered with a six or lower).

An organization’s NPS score is calculated by subtracting the percentage of detractors, those who wouldn’t recommend you, from the percentage of promoters or customers who would recommend you. So, it goes without saying that you want your promoters to significantly outweigh your detractors.

A Net Promoter Score can range from -100 to 100. The creators of NPS consider a “good” NPS score to be zero and above. Above 50 is excellent and above 80 is world-class.

CK’s NPS is World Class!

Because it measures overall sentiment using the same question and calculation; Net Promoter Scores can be used as a benchmark against competitors, other companies, or an industry segment.

With an NPS of 89, Cray Kaiser scores significantly higher than the accounting industry’s NPS of 44. And that’s not all! According to data from CustomerGauge CK’s world-class NPS is higher than many beloved consumer brands like Apple, Southwest Airlines, and Target to name a few.

Our world-class team of accounting and tax specialists is honored to be so well regarded by our clients and is just a phone call or email away.